I really like this video about the owner of Push Cycles, a bike shop in Stoke Newington, and what drives him to work with people and how he feels interacting with customers.
Push from Saeed Taji Farouky on Vimeo.
I know a fair few shop mechanics who could do with watching this. A carbon-nut who once called my old bike a 'useless bit of steel' before tyring to sell me the most expensive tyres he had in the building (I'd only gone in with a puncture) springs to mind. What's your local bike shop like? Do you love the service or dread going in?
Hat-tip to the Daily Crank for highlighting the vid