City's cyclists should have their say (and Mayor Boris should listen)

Mayor of London Boris Johnson held a meeting last Friday with representatives of some of the UK’s biggest cycling manufacturers and retailers. Aiming to brainstorm ways to encourage more cycling in London - with a specific focus on fixing the issues of safety and security – sadly, the Mayor is misguided if he thinks he is inviting the right people to City Hall...

Whilst high level cycling industry big-wigs undoubtedly have a passion for bikes and all that goes with them, it’s questionable how focussed they are on the real issues at hand. Representatives of big corporations are ultimately, no matter how well intentioned, going to be driven by their bottom line and profit margins.

Increasing bike security? As cyclists we all know the answer to this is better and more frequent cycle parking, given the same kind of street patrols and CCTV as vehicle parking, and the Metropolitan Police making at least a token start at taking cycle theft seriously. The industry, I suspect, will recommend we buy bigger, and stronger locks – maybe even two, or three per bike (which is now becoming the standard in London)

Getting more people on bikes? As regular readers here will know, I firmly believe that we need to take the ‘other’ out of cycling and rehabilitate it as an everyday and ordinary activity in people’s lives again. If you want mass cycling rates, the masses need to be able to associate with cycling. I’d probably start with the inequality in cycling rates between men and women and be asking why aren’t more women cycling? On this point I am inclined to agree with BikeBiz Editor Carlton Reid: “Not all cycling women want to be Audrey Hepburn with a basket-on-the-front, pearlised-pink Dutch bike. But there’s no escaping that this sector is the one that produces the best photographs for promoting cycling to a mainstream audience. Forget helmets, Lycra and speed; non-cyclists find all that a big turn-off”.  Promoting the public face of cycling as mainstream?  That's not something the bicycle industry has been doing, as I’ve previously discussed.

And, as we've otherwise discussed here, if the Mayor really wants to see cycling levels explode across London, he could do a lot worse by not scrapping the only Police department entirely dedicated to reigning in errant HGVs - the cause of the majority of fatal incidents in London.  Perhaps he could focus on a truly original cycle safety action plan instead of the current limp offering City Hall is presently putting forward.  I've said it before and I'll say it again; aiming for cycling to be just 5% modal share of all traffic by 2026 is less like a velorution and more like a wet Wednesay matinee of Les Miserables.

2010 does stand to be a record year for cycling in London. Transport for London, under the stewardship of Mayor Johnson, will launch 6000 new bikes onto our streets with the launch of the Zone 1 bike hire scheme. The first two of 12 ‘cycle superhighways’ (essentially existing cycle lanes re-painted and re-branded to raise their awareness) will open to the general public. The cycling budget for the next five years is a fairly hefty £110 million pounds. The potential for a political backlash from the Mayor’s outer-London car-dependant voting block is massive if these schemes are seen to fail. As such, you’d think he’d be inviting representatives from the cities of Copenhagen, Groningen or Amsterdam to his cycling summit, rather than a self-publicising ex-promoter of a pedal car race from Dorset.  (No, dear readers, I kid you not.)

I’m sure the people from our various bike manufacturers are lovely people, and that they believe their hearts are in the right place, but I don't believe they have the day-in day-out first hand experience of cycling in our capital city that the city’s cyclists do. Bike shops traditionally do not make much money on the bikes they sell – the profit margin lies in the sporting cyclist’s favourite mantra; “Accessorize, accessorize, accessorize.” London’s cyclists know, however, that no amount of whiz-bang gadgets or sweat-whicking clothing are going to get more people on two wheels – only strong clear infrastructure and safe roads for all will do that. Perhaps with their help the city can avoid installing nightmarish cycle lanes such as this, or remember to include cyclists in all of their transport projects in the future, unlike here.

It’s great that the Mayor and his people are seeking out industry opinion, but if they want to know how to really make 2010 London’s cycling year they could start with talking to our city’s cycling groups, dare I say it, it’s cycling bloggers, and - shock-horror-gasp! – even the city’s cyclists themselves.