Transport for London; promoting cycling positevely

Just a few weeks ago I wrote about the National Travel Survey and what we really need to do to achieve mass cycling here in the UK.  I know that achieving those aims are going to take many years and a lot of political persuasion.  Until that day it is important that we continue to encourage and grow cycling numbers - no matter how the road conditions might be; if there isn't a groundswell in cycling numbers to start with there will be no appetite for bigger projects.  To that end we need to convince people who don't currently ride a bike to actually consider cycling.  We can help those people with free cycle training, getting them hooked on two wheels again with things like the Barclay's Cycle Hire Scheme, or even through projects like the cycle superhighways which, no matter how poorly implemented, may at least provoke non-cyclists into thinking about the clear route they provide to work.  These are all schemes implemented by Transport for London, but they're not stopping there.  They've produced the following set of videos to encourage people to consider cycling in London, showing some of the tools available to do it, and to demonstrate some of the benefits.  That they do it with everyday and ordinary cyclists (and a smatter of celebrities) is no bad thing.  Fun though performance cycling and all the gear and get up that go with it as I've said on this blog before no one who doesn't already cycle isn't going to take it up if they feel they have to make themselves in any way 'other' in order to do so.  Carlton Reid over at his brilliant blog 'Quickrelease TV' put it so eloquently in his post "Sell cycling with positives, not safety."  Only 2 of the 5 cyclists featured in the new videos are wearing helmets and there's nairly a scrap of high-vis in sight.  Someone at TfL must be listening.... I hope you enjoy the vids, I did, and as a cyclist it helped to remind me how riding a bike makes me feel sometimes. 

Which is your favourite?