Like Riding a Bike!

Occasionally something drops into my inbox which really makes me sit up and take notice... A new project spearheaded by the Royal Borough of Kensington and Chelsea is just such a scheme.  "Like Riding a Bike" is a photography exhibition which aims to promote awareness of the borough's cyclists by celebrating them in all of their wonderful diversity.  Not just commuter cyclists, or people out for the sport of it, but the older lady on her shopper bike or kids riding to school too... each come under the gaze of the project's photographer and the results are a collection of fantastic snaps of the people criss-crossing London on their varied and wonderful bikes.


This charming little "Making of" video put together by the project is guaranteed to put a smile on your dial, especially the little kid at 03.38 minutes - too cute!


It's so nice to see that people 'get' this message - of course it's the whole point of the cycle chic 'movement' and the motivation behind previous posts of mine such as Summer Cycle Chic, Autumn Cycle Chic, Winter Cycle Chic and of course ibikelondon's sister blog London Cycle Chic - all, of course, inspired by the original Cycle Chic from Copenhagen.  It's not necessarily about girls in floaty dresses, more about demonstrating and celebrating that anyone, anywhere (wearing anything) can ride a bike.


The launch of the "Like Riding a Bike" exhibition takes place tomorrow from 6PM at the gallery at the corner of Westbourne Grove and Pembridge Villas, and you have two weeks to catch it.  Grab your friends, take your bike along and enjoy!


See the website http://www.likeridingabike.org/ for more details.


Share |

11 comments:

Pete said...

What a fantastic concept, great to see people from all walks of life in that video

aseasyasridingabike said...

Wonderful. Deserves the widest possible audience - I just hope people who don't cycle for the reasons given in the video get a chance to see it.

Miguel Barroso said...

Two similar campaigns in France and Germany: http://translate.google.com/translate?hl=pt&langpair=pt|en&u=http://www.lisboncyclechic.com/?p=820 (sorry for the Portuguese-Googlish translation...)

Anonymous said...

Lovely film. Shows the 'ordinariness' of cyclists. Lifted my spirits! (Posted by Pip).

Reuben Gibbons said...

Does anyone have a link to the other Royal Borough campaign at the moment about treating other road users as if they were a relative or friend?

christhebull said...

@Reuben - Road Hug is what you're thinking of.

Paul M said...

I take it you're not referring to this?

http://www.axa.co.uk/about-us/brand/advertising-campaigns/tv-advertisements

sewa mobil said...

Nice article, thanks for the information.

alternativelycampaign said...

really awesome campaign! :)

Just started a campaign in South Africa on Alternative transport. - http://alternativelycampaign.wordpress.com/

it's basically creating more awareness of alternative transport and encouraging good habits.

Henz said...

Lovely. It feels almost continental.

Sewa Mobil said...

nice share and i will ride my bike too, he..he. Nice to know this blog and you